Hey there, and welcome back.
In this episode, we’re joined by Irena from Chainflip and Andrei & Jiayu from LI.FI to talk about what BD looks like when you’re deep in the Interop trenches.
We talk about what it takes to sell Interop — in a world where Interop feels solved inside crypto, but still needs explaining outside it.
We also get into what separates good BD from average — especially when you're selling something as complex as Interop. We also get into why APAC is different and why so many teams end up hiring a dedicated BD lead just for the region.
If you’re looking to break into BD or just curious about how deals really get done in crypto, this one’s for you.
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